Festival Brand & Marketing System

A collection of graphic and video marketing assets designed for the 2025 Bollywood Monster Mashup, a major cultural festival in Mississauga. This work was created during my full-time contract role as a Graphic Designer.

Industry

Creative Community, Non-Profit

UI/UX Designer, Fullstack Delevoper

Project Scope

Video Editing, Social Media Campaign

Role

Graphic Designer

Timline

May – Aug, 2025

The Challenge

To create a variety of marketing and on-site graphics for a major festival in a fast-pace enviroment. The main goal was to design assets for different contexts while increasing visibility for sponsors and vendors, all within the festival's existing brand identity.

My Role

As an Associate Graphic Designer, I collaborated with a Senior Designer and the marketing team to create social media campaign graphics, on-site event visuals, and stage screen video content.

I produced a set of assets that promoted the festival and enhanced the audience experience across multiple platforms.

As an Associate Graphic Designer, I collaborated with a Senior Designer and the marketing team to create social media campaign graphics, on-site event visuals, and stage screen video content. I produced a set of assets that promoted the festival and enhanced the audience experience across multiple platforms.

Reflection

This project was a great experience in working with a professional team and following a pre-established brand. It taught me how to design with specific business goals in mind, such as increasing sponsor visibility and boosting audience engagement. It was very exciting to see my work displayed on-site in front of a large audience on the festival days.