Overview
Invisible Influence
Sector
Publishing
Type
Book Cover Design
Year
2024
The Challenge
The challenge was finding a way to make the invisible visible — translating abstract concepts like unconscious biases into a visual design that resonates with readers of psychology, sociology, and self-help.
Creative Process
The design was inspired by 1980s glass block windows, which let in light while maintaining privacy. This concept was adapted to create a “wavy,” diffused glow, symbolizing hidden layers and interconnectedness — reflecting how unseen factors shape human behaviour.
Abstract shapes, distortion, and overlapping elements were used to translate these ideas into a visual language that feels both intriguing and meaningful.
The Solution
The cover balances abstraction with clarity. A bright, soft gradient palette conveys the dynamic and emotional nature of influence. Clean sans-serif typography keeps the design modern and readable, contrasting the abstract visuals.
Reflection
This project taught me the importance of using visual rhetoric to translate complex, abstract ideas into a meanignful and clear visual message.
It proves the idea that a successful design isn't just about aesthetics. it's about creating a narrative that resonates with the audience and effectively communicates the core message of the content. I learned how even subtle choices in colour, texture, and shape can evoke specific emotions and ideas, turning a simple book cover into a effective and meaningful design.
(Final Solution)
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