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Healthy Rabbit

This project rebrands Healthy Rabbit to elevate its position as a premium, healthy dining destination while maintaining an approachable and fresh identity.

Sector

Restaurant, Wellness, Lifestyle

UI/UX Designer, Fullstack Delevoper

Scope

Brand Strategy, Research, Logo Design

Tool

Adobe illustrator, Figma

Timline

7 – 8 weeks

Context

Healthy Rabbit is a local restaurant established in 2015, known for offering fresh, healthy, and eco-conscious meals. While the business had built a loyal customer base, its visual identity no longer reflected the quality of its ingredients or its potential positioning within a competitive local market.

The existing brand felt approachable but lacked the clarity and refinement needed to communicate freshness, sustainability, and premium value.

Challenge

Redesign Healthy Rabbit’s brand identity to position it as the go-to destination for high-quality, healthy food.

The new identity needed to:

  • Reflect freshness and sustainability

  • Feel approachable yet premium

  • Stay aligned with existing brand values

  • Work across signage and marketing materials

Project Outcome

A refreshed logo and cohesive brand image that elevates Healthy Rabbit’s market position while staying true to its roots. The new identity balances warmth and refinement, creating a more modern and premium presence across touchpoints.

Market Research

Market Gap

The local market in Brantford has a significant gap for high-quality, healthy dining options. This presented a major opportunity for Healthy Rabbit to become the leading brand in this niche.

Visual Language

Successful healthy brands use simple imagery, bold fonts, and natural colours (like green, brown, and orange) to convey their values. Logos with too many decorative details or complicated styles often appear messy and unprofessional.

Competitive Analysis

Mapped Healthy Rabbit’s position among local competitors, using the visual to highlight market overlaps and identify key opportunities for differentiation.

Analyzed logos from direct competitors, health-focused brands across the province, and fast-food chains. Compared design elements—such as logo type, colours, fonts, and imagery—to understand effective visual communication and identify what to avoid.

Mapped Healthy Rabbit’s position among local competitors, using the visual to highlight market overlaps and identify key opportunities for differentiation.

Analyzed logos from direct competitors, health-focused brands across the province, and fast-food chains. Compared design elements, such as logo type, colours, fonts, and imagery, to understand effective visual communication and identify what to avoid.

Design Process

Ideation

Focusing on three core concepts — fresh, organic, and healthy — I aimed to create a playful yet simple identity that communicates a positive, healthy lifestyle.

Focusing on three core concepts — fresh, organic, and healthy — I aimed to create a playful yet simple identity that communicates a positive, healthy lifestyle.

Iteration

The design uses a handcrafted style to convey a personal, artisanal feel. A mix of serif and sans-serif fonts keeps it modern and approachable, while the two “b”s in Rabbit are cleverly turned into eyes for a playful, memorable touch.

The design uses a handcrafted style to convey a personal, artisanal feel. A mix of serif and sans-serif fonts keeps it modern and approachable, while the two “b”s in Rabbit are cleverly turned into eyes for a playful, memorable touch.

(Final Solution)

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Takeaways

This project taught me how to conduct comprehensive competitive research to strategically position a brand. I learned to design a logo and visual identity that not only fits a brand's values but also navigates real-world market constraints to help it stand out.

This project taught me how to conduct comprehensive competitive research to strategically position a brand. I learned to design a logo and visual identity that not only fits a brand's values but also navigates real-world market constraints to help it stand out.

This project taught me how to conduct comprehensive competitive research to strategically position a brand. I learned to design a logo and visual identity that not only fits a brand's values but also navigates real-world market constraints to help it stand out.

You made it to the end.
Want to work with me?

You made it to the end.
Want to work with me?

📮💌 ☎️

📮💌 ☎️